From winning Album of the Year at the 2026 Grammy Awards to headlining the 2026 Super Bowl halftime show, Bad Bunny is on top of the world.
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At the Environmental Media Association, we believe everyone is an environmentalist in their own way. There’s no one specific way to care or get involved, which is why we love sharing different approaches to environmentalism. From artists to athletes to everything in between, your journey is unique and deserves to be celebrated. That’s why we’re diving into a world not often associated with sustainability. Meet Kristina Makushenko, a four-time World Champion in artistic swimming, who uses her massive social media reach and unique talents to raise awareness of ocean conservation. Read our interview with Kristina to learn how she #DancesForTheOcean.
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Fans at Lorde’s DC show in October 2025 were greeted at the doors with the option to complete a survey on recycling and sustainable fashion in exchange for a chance to win merchandise in a lottery. As a graduate student in public health, I feel compelled to complete every survey I come across, so I filled it out while my friends waited in line at the bar. The survey included questions on the frequency of fast fashion purchases, concerns about climate change, and beliefs about recycling and disposable items.
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One look at Domitila Barros’ engaging Instagram page and you can see why she caught EMA’s eye. Leading with hope, education, and action, Domitila is inspiring millions. Similar to our messaging, Domitila is all about bringing people into the environmental cause. That’s why it was such a pleasure to get the chance to chat with this incredible environmental leader.
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James Cameron’s sci-fi fantasy series “Avatar” is a visual marvel and a storytelling masterpiece, carrying deep messages about colonialism, Indigenous wisdom, and connection to nature. The film is set in the mid-22nd century, when Earth is experiencing ecological collapse, and humans colonize the fictional moon, Pandora. This colonization threatens the Na’vi people, who are Indigenous to Pandora, leading to clashes between the humans and the Indigenous tribes. But it’s not only the story that supports the environment; the newly released “Avatar: Fire and Ash” earned the EMA Gold Seal for sustainable production!
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The Oscar-winning world of Oz is back for its second installment. Filmed at the same time as Wicked, Wicked: For Good has all the green from part one and more. The EMA Gold Seal approved production was the first project to be greenlit under NBCUniversal’s GreenerLight program, bringing nature and sustainability to the forefront on and off screen.
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At EMA, we frequently discuss sustainable production through our EMA Green Seal, but did you know that sustainability can also begin on paper? Writers play a critical role in transforming popular culture and media into a force for good. From Wall-E to The Lorax, media is at its most impactful when it’s telling an engaging story with a moral compass.
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Take it from me, it’s easy to get caught up in the drama of this iconic love triangle. But here’s your reminder to watch the final few episodes with a greener perspective in mind.
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Fast fashion brands use celebrity appeal to sell an image or a feeling but ultimately result in a physical product that requires human labor and planetary resources to create.
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This EMA Gold Seal for Sustainable Production film follows five characters as they navigate through the suspicious disappearance of 17 kids.
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It’s critical for a variety of genres and media to include environmental storytelling, which is why we celebrate such work at our annual EMA Awards. Now, let’s take a look at the ways in which Pride and Prejudice embrace sustainability and the natural world.
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EMA is excited to be awarding Lilo & Stitch with an EMA Green Seal in recognition of their environmental efforts while filming the movie on the island of O‘ahu. To learn more about how sustainability was incorporated on-set, we spoke with Katelyn Holzer, the Lead Set Sustainability Manager, and Fiona Custer, the Set Sustainability Manager.
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EMA was founded upon the belief that storytelling within film could have a real-world impact. Decades later, the organization has expanded into promoting sustainability within the actual production of those films. Yet, EMA has never stopped advocating for that overarching goal of inspiring the creation of a healthier world. Through their recent report, Sustainability at the Crossroads, Getty Images has provided data-backed insights on the influence of visuals, supporting our belief in the importance of visual storytelling (for example, film and television). By working with and learning from companies such as Getty Images, EMA can better understand the content that will be most efficacious for our mission.
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DreamWorks' "How to Train Your Dragon" may be a fantasy adventure about Vikings and mythical creatures, but beneath its surface lies a profound environmental message. Through Hiccup's journey from dragon hunter to dragon ally, the story offers valuable insights about humanity's relationship with the natural world.
Here are four environmental lessons we learned from EMA Green Seal for Sustainable Production recipient "How to Train Your Dragon".
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Summer is in full swing, and so is good television. Apple TV’s latest release, Stick, is on the green, whether on the golf course or in its environmental messaging. The show follows Owen Wilson as Pryce Cahill, a former golf pro down on his luck. He meets a promising golf protégé, Santi (Peter Dager), and takes him on the road in a comically large RV. With only four episodes out, Stick leaves a lasting, sustainable impression.
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The climate crisis is daunting, and it's easy to feel overwhelmed by the enormity of the problem. But the truth is, each of us has the power to make a meaningful difference–often right from the comfort of your own home or community. At the recent Environmental Media Association (EMA) Impact Summit, changemakers across various industries shared practical tips that can help us reduce our environmental impact and support a more sustainable future.
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Although EMA primarily focuses on sustainability in film production, its endorsement of environmentalism extends far beyond the scope of entertainment. This is because promoting sustainable practices inherently includes responsible use of natural resources, species conservation, and pollution reduction. Through EMA, we hope to foster a sense of shared responsibility for the environment within all people. In doing so, we are always grateful for the opportunity to speak with individuals in the film industry who share our passion.
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The EMA Green Seal is not reserved for large industry film production companies; instead, it is awarded to films of any origin that meet its sustainability requirements. Shane Dolman-Smith and William Priems, two recent graduates of Humber Polytechnic’s Film and Television Production Advanced Diploma Program, played key roles in enabling the film Sinn Seanmhair to receive the Green Seal. With a passion for environmentalism, Shane became the Sustainability Coordinator for the film, taking on the challenge of staying within the crew’s $30 sustainability budget. William worked as a producer, supporting Shane in making the carbon footprint of Sinn Seanmhair as low as possible.
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Hacks is back in bloom this Earth Month, with Season 4 episodes blossoming away. Starring Hannah Einbinder and Jean Smart as Ava Daniels and Deborah Vance, the Emmy-award winning show has cultivated green characters and plotlines throughout. Now pitted against each other, the two women have to overcome simmering tension while working on their late night show.
We spoke with wild horse advocate and actor Sosie Bacon, who will discuss her passion for horses and the environment on Return to Freedom's upcoming EMA IMPACT Summit panel.
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