This Gen-Z Activist Is Offering Prince William $1 Million — Find Out Why
Genesis Butler has a special request for Prince William’s Earthshot Prize.
PEOPLE exclusively reveals that the 16-year-old animal rights and climate activist has partnered with Generation Vegan to ask the Prince of Wales to add a meat alternative category to his prestigious environmental prize. Butler, who has been a vegan since age 6 and gave her first TED Talk at age 10, argues that adding a plant-based prize is urgent for the planet’s sake.
Generation Vegan announced it was offering to provide the £1 million ($1.2 million) prize for an "Advance a Plant-Based Food System" category, matching the sum that Earthshot winners receive, in a social media statement on Aug. 17. A letter was sent at the same time to Prince William at Buckingham Palace. Today, Butler exclusively tells PEOPLE that she plans to be on the ground when the royal, 41, travels to the U.S. next week.