1989 - PRESENT
Work with “The Big 5” studios to build an example for better business practices globally, through content development and physical production. Along with creative consulting on plotlines and character arcs, in 2003 EMA created the EMA Green Seal for productions (and events), authoring mandatory guidelines to massively reduce carbon footprints alongside the studio’s sustainability departments.
2001 - PRESENT
Toyota & Lexus – created a landmark celebrity brand building campaign for Toyota Prius, aligning A-list celebrities around the message of the car’s massive carbon footprint reduction. EMA created significant activation opportunities for talent at Hollywood’s most high-profile events (George Clooney, Meryl Streep, Will Ferrell, etc arriving at Oscars, Emmys, Globes, and the Grammys in a Prius).
Mike Sullivan LAcarGUY Family Dealership – Partnering on a first-of-its-kind celebrity driven sales and marketing campaign around Toyota and Lexus hybrid fleets in the Southern California area, creating activations at several annual physical events, deep discounts and superior service to all EMA “customers”.
2002 - 2005
Whole Foods – Promoted organic food options as well as “no plastic or paper bags” by having a series of press opportunities with EMA celebrities “bagging groceries” at Whole Foods Markets in reusable bags.
EMA worked with BP Solar on two unique programs: A+ For Energy; the program awarded 2 million dollars in grants and scholarships to 300 of California’s educators for teaching energy education and conservation in the classroom; BP Solar Neighbors Program: A partnership with Edward Norton recruiting celebrities such as Danny DeVito, Rhea Perlman, Daryl Hannah, Salma Hayek, and Brad Pitt to purchase solar for their homes. For every celebrity home, BP Solar donated a system to a low-income family in Los Angeles.
New Pacific Realty – EMA worked with the luxury “green” real estate developer to educate about green building. EMA’s unique campaign included an A-List “Golden-Green Party” co-hosted by E! Entertainment at the 2007 Golden Globe Awards on the New Pacific property. EMA spoke alongside New Pacific Realty to city mayors and council members to help get proper regulations regarding “green building” in Beverly Hills. This campaign directly resulted in a project’s approval as the largest commercial platinum LEED certified real estate sale in the city of Beverly Hills.
2007 - PRESENT
Participant Media – In 2006, EMA worked with Participant to create a celebrity-driven marketing campaign around “The Inconvenient Truth” that the filmmakers directly credit for much of its social and critical impact, leading up to their 2007 Academy Award. Since 2006, EMA has worked as a crucial NGO partner to amplify Participant projects, bringing social awareness to all of their environmentally themed projects.
2008 - PRESENT
Electronic Recyclers International (ERI) – Launched an ambitious national campaign to raise awareness of rampant e-waste and how cell phone recycling can mitigate the issue. To highlight the need for e-recycling, the head of ERI along with EMA’s President & CEO, Debbie Levin appeared on The Today Show with a massive and shocking visual made out of recycled phones. Further, Lionsgate Entertainment launched a PSA on behalf of EMA’s cell phone recycling campaign. The campaign also included Spirit print ads featuring Scarlett Johansson and Eva Mendes urging people to recycle old cell phones. With the success of these campaigns, EMA was instrumental in procuring the entire state of New York as an e-waste client for ERI.
Montage Hotels & Resorts – EMA celebrated the Montage Beverly Hills opening as the first Gold Certified LEED fine hotels and resorts in Beverly Hills. In March of 2017, EMA partnered with the Montage Beverly Hills for the first EMA IMPACT Summit; generating around one billion press impressions. Montage is also the first fine hotels and resorts in Beverly Hills to receive the EMA Green Seal for hospitality.
2010 - 2011
Southern California Edison (SCE) – EMA created the first of its kind US Green Communities Program with SCE: A community-based effort encouraging cities t adopt environmentally sound practices and turn “LEED” certified. Criteria include energy efficiency, waste management, water management, air quality and other issues guiding and celebrating each city’s accomplishments.
2010 - PRESENT
Naturepedic – Created a branded viral campaign showcasing the manufacturing of organic beds to educate the public on “what we sleep on”. EMA continues to act as a “Cause Marketing” arm of Naturepedic’s brand awareness, aligning the sustainable manufacturer with celebrities, businesses, and NGO’s that support their unique development process.
Kellogg Garden Products – In 2009 EMA, Kellogg, and the Los Angeles Unified School District (LAUSD) began an ongoing partnership to support organically grown gardens in urban schools across the city. EMA and Kellogg have built 28 gardens with celebrity ambassadors including, Nicole Richie, Rosario Dawson, Lance Bass, Amy Smart, Olivia Wilde and Ginnifer Goodwin.
2011 - 2014
Brita FilterForGood – EMA partnered with Brita FilterForGood for several brand building and celebrity role modeling campaigns that included: – Worked with the Sundance Institute to make its iconic film festival a “no water bottle” zone with Brita branded canteens and water stations throughout the town. – FilterForGood Film Project: A competition asking people across the country to share an environmental challenge facing their community, launched at the Sundance Film Festival. – Created a landmark partnership with “The Big Five” studios and industry leader Starwaggons to create hydration stations on productions to reduce over one hundred thousand water bottles a week per set.
Au Fudge – Launched our EMA Green Seal Food and Beverage Program with A-List Celebrity Restaurant Au Fudge (co-owned by Jessica Biel). EMA worked with the restaurant from construction to menu creation to help it massively reduce its carbon footprint.
2014 - 2016
Gardein – Embarked on an ambitous social media campaign to promote the benefits of a plant-based diet. Created content reinforcing connections with gardens and healthy eating, including our “GreenMySchool” program, which sends celebrities back to their hometowns to build gardens. These initiatives directly aided in raising the profile of the brand, which resulted in the subsequent acquisition of Gardein to a large parent corporation.
2016 - PRESENT
Calvert and Eaton Vance – Working together to educate the public through the entertainment community about social and environmental investments. Educating our audience that doing well by doing good is the most lucrative option we all have for our investments.
JUST Water – Collaborated during its launch and continue to promote the recycled paper water bottle start-up JUST Water. The brainchild of Jaden Smith, JUST Water has significantly reduced the carbon footprint of bottled water. EMA has created social awareness for JUST of over one billion media impressions and hundreds of millions of social views via our events, newsletter, and blog.
Threads – This past spring EMA gave out its very first Future Innovator of the Year Grant to social entrepreneurs Threads. The wholesaler’s revolutionary manufacturing techniques source recycled plastic waste to create textile fibers, employing thousands of impoverished citizens in Haiti. At scale, Threads will be able to provide millions of new jobs in developing countries, while reducing massive amounts of waste, carbon and replacing the toxic process of creating new plastic. In just two months, since partnering with Threads, EMA has helped broker massive retail deals for the start-up.