Our EMA HEALTHY FAMILY program is all about the work we can do as parents and individuals keeping our families as safe as possible from chemicals and toxins in our homes and promote a sustainable future. Focused on inspiring change through everyday lifestyle, EMA Healthy Family has tackled several key issues in the past.

Launched in 2016, EMA’s Healthy Family Program Seal builds on several key campaigns of EMA to inspire change through everyday lifestyle choices for families.

EMA’s Healthy Family Program will release new quality standards for non-toxic, safe consumer products and consumer brands in April, 2016. Along with the new Healthy Family Product Seal, partners will be offered benefits such as sponsored content, dedicated branded webpages, celebrity PSA’s, newsletters, social media supporting campaigns’s and social “shout-outs” wherever applicable. All EMA Healthy Family Partners and products will automatically be included in EMA’s Healthy Family Product Guide.


EMA Healthy Family Seal


Here at EMA, we empathize with families when it comes to the important product decisions they make on a daily basis. We’re fortunate to live in a time where there are so many options for the things we need, but it’s difficult to know which products are the safest for our children, ourselves, and the planet. For this reason, we’ve created the EMA Healthy Family Seal to help guide eco-friendly, healthy shopping choices.

The companies and products that receive our Healthy Family Seal have met our high-quality standards for how they produce their goods, what their goods are made of, and how the company communicates with the public. These companies also help support EMA’s many programs and initiatives through financial contributions. To acquire our Healthy Family Seal, companies must:

– Demonstrate a clear understanding of how environmental hazards affects children’s health and well-being
– Support legislation and corporate policies that protect children, communities, and families from environmental harm
– Educate the public on the importance of informed shopping, and mitigate misleading greenwashing
– Lead by example in their industries by setting new standards in safer products, ingredients, and materials
– Not only make safer and healthier alternatives, but inform the public on why they’re safer options
– Encourage individuals, families, and communities to make healthy, eco-friendly decisions in other aspects of their lives

Let’s be honest, there’s a lot of information out there for consumers to digest. It’s hard to know who to trust when a company is telling you one thing, and the internet is telling you another thing. That’s why we’ve made an independent criterion for judging the safety and impact of products for purchase in the marketplace. Because we’re a family-focused organization, our primary objective is to keep families safe. For this reason, we have a zero-tolerance policy for any chemicals we find harmful to people, especially children.

Often, what is detrimental to humans is also damaging to the planet, which is why we believe a non-toxic item for people should also be non-toxic for the environment. Many chemicals and their toxic byproducts have adverse effects on water, soil, air, and wildlife. These types of chemicals do not belong in the products we bring home to our families.

It’s not surprising that more and more people are becoming concerned with how their purchases impacts their health and the environment. The good intentions are there, but the necessary information is often not. For this reason, we offer an up-to-date guide to help parents identify non-toxic, eco-friendly products. We consolidate the information so it’s easy to understand and relevant to families. Our hope is that our Seal empowers and encourages parents to inspire others to be informed consumers.

A company with integrity cares about these issues for the same reasons as their consumers; they don’t greenwash or cut corners. Further, a company with integrity receives our EMA Healthy Family Seal after a proper and honest screening of their products based on our criteria.


EMA'S Healthy Family Seal Criteria

Our Healthy Family Seal criteria are based on the latest scientific studies and data. To ensure our qualifications are up-to-date and realistic, we seek the counsel of experienced environmental and medical professionals. Further, companies or products that receive our Seal are devoted to eliminating harmful and toxic materials from being used in their industries. Our Healthy Family Seal covers the following categories: Food, Personal Care Products, Packaging, Baby Care, Baby Gear, Household Products, Cleaning Products, Toys, Pets, Garden, Cosmetics. For a business to receive our Healthy Family Seal, they must abide by the following criteria:

For all products: Zero-tolerance for any chemicals or substances found in the following reports: National Toxicology Program’s Report on Carcinogens, California’s Proposition 65 list of known carcinogens, EU’s Globally Harmonized System hazard codes H340-362, anything considered carcinogenic by the EPA’s IRIS program. We do not tolerate petroleum-based ingredients.

No EDCs allowed

As parents, we want to make sure every product our children make contact with isn’t detrimental to their health and growth. That’s why we do not tolerate chemicals that are identified as endocrine disrupting chemicals (EDCs). It sounds scary enough to avoid, but what does endocrine disrupting mean? EDCs disrupt hormone signaling, which is in control of principal processes such as development and growth. From cancer to diabetes, the problems relating to endocrine disruption are severe. Below is a list of the top 32 EDCs you won’t find in any products with our Healthy Family Seal.


Further, products cannot contain any chemicals found in the California Proposition 65 list or the Safer Chemicals, Healthy Families “Hazardous 100+ Chemicals” list.

Packaging: polyvinyl chloride (PVC) should not be present in any packaging or products. We encourage the use of minimal, recyclable and compostable packaging.

Baby Products: Must be free of any heavy metals, BPA, phthalates, lead, bromine, PVC and phthalates, mercury, or cadium.

Food: Should be made of certified organic ingredients and not include any hormones, preservatives, or antibiotics. Non-GMO. List of forbidden food additive EDCs.

Personal care products: Cannot contain any plastic microbeads (listed as polyethylene and polypropylene in the ingredients). Must be made with at least 75% certified organic ingredients. List of forbidden EDCs for personal care products.

Fragrances: No synthetic fragrances.

Fabric/Textile: Use of organic latex that meets the Global Organic Latex Standard (GOLS). Cotton and wool must be certified organic and grown without GMOs, fertilizers, and synthetic pesticides. No flame retardants (list of potential EDCs found in flame retardants). No synthetic latex rubber. No harmful adhesives (glues). 95% of fibers must be certified organic. Products cannot be made with formaldehyde, toxic heavy metals, aromatic solvents, and GMOs.

Cleaning Products: Companies must disclose every ingredient using clear language. Ingredients must be organic and exhibit aquatic biodegradability. The cleaning product should not contain any ingredients that are reproductive toxins, carcinogens, or mutagens. Ingredients cannot be toxic to aquatic life. Products must be effective at cleaning. List of forbidden EDCs for household products.

We believe safe, eco-friendly products should be available and affordable to ALL families. That being said, we’re realistic and know organic and natural products are not quite ubiquitous in every part of the country. EMA encourages and recognizes companies that are trying to bridge the gap and bring healthier products to new markets. We’re willing and able to work with companies to create safe alternatives that encourage the industry as a whole to conform to earth and family friendly products.

EMA Healthy Family Seal Evolves with Science

As new environmental, nutritional, and medical studies are released, our criteria will change to ensure the safety of families and the environment.