EMA re-launches ema-online.org with a new look.
EMA launches a partnership with the Burkle Global Impact Initiative and the UN Foundation to present a series of salons on pressing environmental issues. Adrian Grenier and Peter Glatzer, co-founders of SHFT.com and Barry A Cik, Founder of Naturepedic, speak about “The Sustainable Economy” in the first salon. It was held at Wondros with over 70 guests and coverage in The Hollywood Reporter, our exclusive media partner. The second salon “Hydrogen Fuel Cell Technology: What is it and How does it work?” focuses on the technology for the new Hydrogen Fuel Cell Vehicles and the future of the automotive industry. It was held at the home of EMA Executive Board Officer, David Margulies with Jana Hartline, Toyota’s environmental communications executive and engineers, Craig Scott and Jaycie Chitwood.
The EMA Green Seal recognition program continues with over 250 awardees to date. This year was the biggest yet with 59 recipients!
For the first time, we are able to announce how much a studio saved by making sustainable production choices, which is an astonishing $400K for Amazing Spiderman-2!
EMA partners with Appeal to Reason to shoot and publish multiple PSAs. EMA in partnership with Food & Water Watch, Environment California and Americans Against Fracking launches “What the Frack,” a campaign featuring over 25 celebrities calling for the end of fracking. The PSA is featured on MTV.com, Huffington Post and RYOT.org. EMA teams up with The Wilderness Society to celebrate the 50th Anniversary of the U.S. Wilderness Act with “We are the Wild” PSA. The law was created to protect places “where the earth and its community of life are untrammeled by man” and has protected more than 110 million acres of wilderness from coast to coast. The spot features EMA Board Members Wendie Malick, Lance Bass, Darby Stanchfield, along with William H. Macy, Felicity Huffman, as well as Princess Daazhraii Johnson, Madison Burngarner (San Francisco Giants), Cheryl Strayed, (author of WILD) Dylan Johnson (Alpine Climber) and Keri Herman (Olympic skier). The PSA attracts media distribution and plays a role in the launch of Fox Searchlight’s feature film, Wild.
EMA works with FOX and FOX Broadcast Co., Disney’s sustainability team, Hot In Cleveland, The Soul Man, The Exes and Jennifer Falls on environmental content, green show ideas and Earth Day webisodes featuring talent from New Girl and Bones.
The Nature Works Everywhere Garden Program in partnership with EMA and the Nature Conservancy opens new gardens in Atlanta and New York City. EMA Board Members Amy Smart, Malin Akerman, Lance Bass, Emmanuelle Chriqui, Rosario Dawson, Francesca Eastwood, Frances Fisher, Dawn Olivieri, Carter Oosterhouse, Raphael Sbarge, Darby Stanchfield, Scottie Thompson as well as Ian Somerhalder and Kat Graham visit EMA sponsored school gardens. Chef Susan Feniger from Border Grill prepares the menu for the 5th Annual School Gardens Luncheon.
Debbie speaks at the MAGIC (Fashion) Convention in Las Vegas on a panel discussing sustainable fabric sourcing in the fashion industry and how fashion can fuel change. Debbie is joined on the panel by Evie Evangelou, Founder & President, Fashion 4 Development; and Jeanine Ballone, Founder, Zero to Hero Foundation.
Debbie Levin is honored at Fashion 4 Development’s Fourth Annual Official First Ladies Luncheon with their first Eco Award in New York during the UN Climate Summit and World Conference. Madame Ban Soon-taek, First Lady of the United Nations hosts along with Founder, Evie Evangelou and Vogue Italia’s, Franca Sozzani.
EMA works with TakePart to support the launch of EMA Co-founder, Lyn Lear’s short film, What’s Possible. The short, narrated by Morgan Freeman is the UN Climate Summit’s Opening Film with the world. In addition, EMA works with the Equator Prize Awards Ceremony to secure talent and support media relations.
EMA teams up with the Global Call for Climate Action (GCCA), in conjunction with Climate Nexus and the Climate Reality Project to facilitate the placement of several environmental op-eds written by pop culture influencers. Mark Ruffalo, Frances Fisher & Francesca Eastwood, Amy Smart & Carter Oosterhouse and Leonor Varela participate in the global media campaign.
After nearly 15 years working closely with Dan Jacobson and Environment California, EMA celebrates the pass of the California statewide plastic bag ban! EMA’s Young Hollywood Board members support the effort with press conferences, celebrity outreach, phone calls, trips to the Governor, local trips to grocery stores and posts promoting awareness throughout social media channels!
The 24th Annual Environmental Awards are held in the Steven Ross Theater at Warner Bros. Studios. Ed Begley Jr. and Stana Katic open the sold-out show. Dr. Enric Sala of the Pristine Seas Project receives the Board of Directors Heroes Award, the Executive Producers of Showtime’s ‘Years of Living Dangerously’ receive the Outstanding Achievement for Environmental Content Award and FOX’s Fall Eco-Casino Party receives the Green Production Award.
The inaugural EMA Parent Board Speakers Salon is held at the home of EMA Parent Board member Ashlee Margolis with guest speaker Robyn O’Brien, a former food industry analyst who founded the AllergyKids Foundation to restore the health of children and the integrity of our food supply. Robyn relays insight and detailed analysis from her research into the impact the global food system is having on our health. Attendees include Kristen Bell, Hilary Duff, Mandy Moore and EMA Parent Board members Kimberly Van Der Beek and Constance Zimmer, Board Chair.
Culver City receives Silver certification from the California Green Communities and SoCal Edison. EMA Young Hollywood Board member Rachelle Lefevre is on hand to present the award.
EMA partners with Green Works to debut their new campaign “You Don’t Have to Be Ridiculous to be Green” with a launch event at Sur in West Hollywood. Hosted by Lance Bass, over 200 guests watch the premiere of “The Real Green Housewives,” including Joanna Garcia, Mario Lopez, Lisa Rinna, Ashley Tisdale and Lisa Vanderpump
Working with the Sierra Club and a coalition of organizations, EMA provides support for the Forward on Climate Rally in Washington DC. EMA Young Hollywood Board members tweet to over 3 million Twitter subscribers encouraging them to join the rally and stand up for climate change legislation.
EMA President Debbie Levin and EMA Board member Amy Smart speak at an executive speaker series A Greener World at Sony Studios to discuss EMA’s programs, urban gardens and the documentary Save the Farm.
EMA Board and Young Hollywood Board members Malin Akerman, Lance Bass, Emmanuelle Chriqui, Dawn Olivieri, Carter Oosterhouse, Amy Smart, Alison Sudol, visit EMA sponsored school gardens.
The EMA Green Seal recognition program continues with almost 200 awardees to date. This year the application is updated and includes an “Aspirational” category for Bonus Points!
EMA is showcased in Elle Magazine International in an interview with EMA Young Hollywood Board member Emmanuelle Chriqui in honor of World Environment Day.
EMA partners with the Hollywood Health & Society Norman Lear Center USC Annenberg School for Communication and Journalism for a special screening of the award-winning documentary Chasing Ice for over 150 writers and showrunners. The movie follows photographer James Balog as he captures a multi-year record of the world’s changing glaciers. Climate change experts Dr. Josh Willis and Dr. Paul Bunje speak after the screening in hopes of inspiring writers to include more environmental themes in their work.
EMA Young Hollywood Board Member Lance Bass welcomes EMA President Debbie Levin, EMA Executive Board member Ed Begley, Jr. and Director of the Norman Lear Center and Professor at the USC Annenberg School Marty Kaplan, onto his Sirius XM Radio show, Dirty Pop. The trio discuss everything from climate change, to politics to Ed Begley, Jr. going on a date in his electric “golf cart” in the 1970s.
The 23rd Annual Environmental Media Awards are held at Warner Bros. Studios and Darren Criss opens the show with a special live performance.
Matt Damon receives the EMA Board of Directors Ongoing Commitment Award. Bill McKibben receives the EMA Lifetime Achievement Award. Anna Getty receives the EMA Green Parent Award. Hayden Panettiere receives the EMA Futures Award. The Screen Actors Guild Awards receive the EMA Green Production Award. Fifty Green Seal Certificates are handed out to deserving feature films, television shows and special events.
EMA launches a new website with daily news blogs, green tips, hot button issues and photos, including vintage photos and videos from our first 23 years!
EMA returns to the Sundance Film Festival for the second year with our partner Brita, who debuts a new documentary about the music industry’s growing commitment to sustainable touring. EMA Young Hollywood Board Member Malin Akerman hosts a party celebrating the documentary and performs with her band. Brita replaces over 50,000 bottles of water at the Festival via the Nalgene reusable bottles and Brita hydration stations.
Throughout the year, EMA Young Hollywood Board members including Malin Akerman, Lance Bass, Mehcad Brooks, Emmanuelle Chriqui, Francesca Eastwood, Beau Garrett, Ginnifer Goodwin, Rachelle Lefevre, Carter Oosterhouse, Amy Smart, Emily VanCamp and Constance Zimmer, in addition to Ali Larter and Mary Louise Parker, visit EMA’s 16 sponsored school gardens (including three new ones), generously lending their time and support as school garden mentors. The gardens provide lessons not only in healthy eating, but help improve cognitive and social skills. At one school, the hands-on experience of working in a garden helped improve its overall science scores by nearly 60% in a single year.
Carson High School’s beautiful and lush garden played host to EMA’s Third Annual School Gardens Luncheon. EMA Young Hollywood Board Members Lance Bass, Francesca Eastwood, Beau Garrett, Ginnifer Goodwin, Carter Oosterhouse, Amy Smart and Constance Zimmer join in the celebration, along with students and teachers from many EMA sponsored schools. Chef Mary Sue Milliken and her Border Grill team prepare produce collected from our sponsored school gardens for a delicious and nutritious lunch.
EMA and SoCal Edison continue our ongoing partnership with California Green Communities, a community-based effort encouraging cities to use environmentally sound practices through water conservation, efficient transportation, waste reduction, energy efficiency and other activities. Throughout the year, awards are presented to the city of Claremont, Culver City, Riverside and Simi Valley, for their commitments and progress towards sustainability.
EMA Executive Director Greg Baldwin moderates the second annual Sound of Social Change Grammy Panel prior to the Grammy Awards. The summit features panelists discussing corporate responsibility in the field of sustainability, decreasing their impact on the environment and how industry insiders can use their collective power to drive change in greening.
Debbie Levin and EMA Young Hollywood Board Member Alison Sudol host the green business panel discussing business achievement in economic development, social responsibility and stewardship of the environment at the 17th Annual Sustainable Quality Awards (SQA) produced by the Santa Monica Chamber of Commerce, Sustainable Works and the City of Santa Monica. Six local companies were honored as EMA and the Chamber of Commerce join forces to present the luncheon about “Green Messaging and Media.”
EMA President Debbie Levin participates in a panel hosted by the UCLA Center for Corporate Environmental Performance to talk about corporate sustainability and the growth of the ‘green consumer.’
EMA is on hand at Los Angeles City Hall along with Environment California and Heal the Bay to witness Los Angeles history as the ban against single use plastic bags is passed by the Los Angeles City Council. EMA board members Amy Smart, Carter Oosterhouse and Rachelle Lefevre are also there to witness this historic vote.
EMA Young Hollywood Board Members Malin Akerman and Emmanuelle Chriqui team up to represent EMA by starring in a PSA about Green Works’ Reverse Graffiti Project. Reverse graffiti, or “clean tagging,” is a method of creating art by removing dirt and grime from a filthy surface. The video went viral and has been viewed over half a million times.
EMA launches our newest board, the EMA Parent Board with the mission to logically educate and motivate practical, yet sustainable parenting using celebrities to role model their inspiring challenges. In an overall partnership with the E! Network, EMA Executive Board Member Suzanne Kolb is working alongside EMA to bring these experiences to E!’s global audience.
The 22nd Annual Environmental Media Awards are hosted by Malin Akerman at Warner Bros. Studios. Malin and her band also open the show with a live performance. Kelly Meyer receives the EMA Lifetime Achievement Award, Elon Musk receives the EMA Corporate Responsibility Award, Jessica Alba receives the inaugural EMA Green Parent Award and Ian Somerhalder receives the EMA Futures Award. Twenty-four productions receive the EMA Green Seal Award.