Toyota Makes an IMPACT With Purifying Eco-Billboard Technology
Toyota Mirai’s Eco-Billboards Clean the Air
Our inaugural IMPACT Summit brought together entrepreneurs, investors, actors and film executives who share a passion for creating sustainable businesses and advocating for the environment. Our sponsor – the Toyota Mirai – shares a similar commitment to that passion and announced its innovative and trail-blazing eco-billboard campaign that will help Californians breathe even easier. The Mirai is Toyota’s fuel cell, hydrogen-powered vehicle, whose only emission is water.
The Toyota Mirai’s current eco-billboard campaign, conceived by their ad agency Saatchi & Saatchi and in partnership with Clear Channel Outdoor Americas, will help to literally clean the air. Thirty-seven billboards in LA and San Francisco running from April to May will reverse nitrogen dioxide (NOx) emissions from passing cars. NOx is a key ingredient in acid rain and smog.
The billboards utilize a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, NOx is converted to nitrate and removed from the air. The light-activated, smog-reducing billboards continue to purify the air as long as light, humidity, airflow and the titanium dioxide coating are present.
“Toyota consistently searches for new environmental technologies across all operations. When Clear Channel Outdoor Americas brought us the opportunity, we saw it as a perfect match,” said Mark Angelacos, advanced technology general manager, Toyota Motor North America, Inc. “This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise.”
We are thrilled Toyota went a step further by wrapping the Mirai vehicle with the titanium dioxide coated vinyl, purifying the air as guests entered the IMPACT Summit!
“We’re proud to be able to match the innovative benchmark of Toyota’s hydrogen-powered fuel cell vehicle with outdoor media technology that, just as the Mirai does, keeps the air clean” says John Lisko, Saatchi & Saatchi Executive Communications Director.
Marc d’Avignon, Creative Director at Saatchi & Saatchi, summarizes the Eco-Billboard’s ethos best, “The Mirai’s ‘Vehicle of Change’ campaign doesn’t just talk about what the future could be. It is an active participant in creating that better future today.”
With every vehicle and campaign, Toyota makes strides towards creating a better tomorrow. Not only on Earth Day, but every day Toyota commits to global sustainability. We have partnered with Toyota for over 17 years and beyond sponsoring our Gala Awards and helping us spread the word on environmental global issues, Toyota has committed to becoming even more sustainable. In 2015, Toyota launched the Global Environmental Challenge 2050 an ambitious set of six challenges that ultimately will create a net positive impact on the planet. The first three challenges focus on carbon and call for completely eliminating – not just reducing – greenhouse gas emissions from all vehicles, operations, as well as our supply chain. The fourth challenge addresses water availability and quality. And the fifth and sixth challenges seek to move closer to a recycling-based society and protect nature. Initiatives like this eco-billboard campaign enables Toyota to accomplish goals ahead of schedule.
Have a wonderful Earth Day! How are you making an IMPACT?