Driving Social Impact Through Paramount's Content and Brands
We use our content platforms to represent, explore, and champion issues that align with our values and impact our viewers. Our social impact is driven both through this content and in how our brands show up elsewhere - on viewers' phones, in their neighborhoods, and with our partners in their communities.
We are using our wide array of capabilities to contribute to these discussions in a responsible way, from regular news reporting to informative documentaries and specials, to marketing campaigns and PSAs, to thought provoking television and movies. We want to be a trusted voice and a source of clear, reliable information on the issues that matter most to our viewers.
In 2021 and 2022, we launched new campaigns and initiatives that focused on challenging narratives about mental health and encouraged civic engagement, while continuing to explore issues of racial justice, the climate crisis, public health awareness, and more.
Our commitment to social impact includes not only the content we produce but also our community projects, philanthropy, and employee engagement efforts. For more information on our legacy of community engagement, see our Social Impact Review.