Energize Environmentalism with “Eco Inside”!
By blending environmental messaging into your characters’ lives, you can help raise awareness and incite action. Characters’ behaviors and actions, however subtle, can have a positive effect on audiences. From large plot points – the happy couple that opt for a ‘green’ wedding – to the simplicity of including a recycling bin in the family kitchen or a character driving a hybrid, the integration of ‘eco inside’ is subliminal messaging at its most heartfelt.
How to put ‘eco inside’ your plot: When it comes to green messaging, EMA knows what resonates. Listed below are suggestions for Character Actions at home, at the office and in school with a corresponding Prop Master Green Shopping List to help streamline the process.
At HOME, characters can:
- Put items into recycling bins – newspaper, cans, plastics, glass, junk mail.
- Come back from grocery shopping carrying a canvas bag.
- Drive hybrids or alternative fuel vehicles.
- Turn off lights when leaving the room.
- Walk or ride a bike for errands, to school or parties; or carpool.
- Donate old household items to charities, shelters, schools etc.
- Buy food in bulk; put food into reusable storage containers.
- Buy organic food and other products from farmers markets or health food stores.
- Have organic labeled products on the kitchen counter, on shelves, in the refrigerator.
- Turn off the water when brushing teeth or scrubbing pots and pans.
- Volunteer for environmental and social causes.
- Put Kids’ lunches in reusable containers and reusable lunch bags.
- Wear t-shirts with green slogans.
- Hang posters with eco messages.
- Use bamboo (a sustainable alternative to wood) bowls and cutting boards in kitchen, on the table and as decor.
- Use permanent coffee filters, not disposable ones.
- Own appliances with energy star labeling.
- Show off the following eco labels when applicable: USDA organic, Rainforest Alliance Certified, Fair Trade Certified, Certified Human and Green Seal.
- Use solar energy: smaller examples of solar-powered technology can include yard or patio lighting (it doesn’t have to be solar panels for the whole house or nothing).
- Have laundry drying on a clothesline for scenes in backyard.
Prop Master Shopping List for Homes:
- A blue or green recycling bin: to be placed in the kitchen/garage; the bin should have the recycle symbol clearly visible, with such words as cans, glass, plastic, newspaper, or junk mail.
- Earth friendly dishwashing soap: on the sink.
- Earth friendly laundry soap: by the laundry basket.
- Canvas shopping bags: hanging from a hook in the kitchen or pantry.
- Bulk reusable food containers: placed on countertops; perhaps labeled “organic”.
- Reusable containers: low kids’ lunches stored and carried in them.
- Drying “rack”: located on the counter for plastic baggies.
- Alternative fuel vehicles: employ electric or hybrid cars, or at minimum, those with high mileage efficiency.
- Bikes hanging or parked in plain view: located in garage or driveway.
- Push mower and hand-powered tools: located in garage vs. gas powered or electric.
- Donation bins: located in garage, living room, bedroom for old household items to charities, shelters, schools etc.
- Signs: reminding kids (& parents) to turn off lights, TV, games, and to not waste water when brushing teeth, showering, washing dishes etc.
- T-shirts with green messages: support eco endeavors.
- Posters from eco messages: hang in kids’ bedroom.
- Plants throughout the house: as décor and to reiterate air purification.
- Energy Star labeled appliances: use when possible with Energy Star logo facing camera.
- Permanent coffee filters: never use disposable filters if character makes coffee.
- Bamboo bowls and cutting boards: use bamboo as an alternative to any wood item.
- Eco Labels: place the following eco labels on product when applicable: USDA organic, Rainforest Alliance Certified, Fair Trade Certified, Certified Human and Green Seal.
- Native flowers and shrubs: use those that are indigenous to the show’s fictional location.
- Clothesline: for backyard scenes.