Our Healthy Family Seal criteria are based on the latest scientific studies and data. To ensure our qualifications are up-to-date and realistic, we seek the counsel of experienced environmental and medical professionals. Further, companies or products that receive our Seal are devoted to eliminating harmful and toxic materials from being used in their industries. Our Healthy Family Seal covers the following categories: Food, Personal Care Products, Packaging, Baby Care, Baby Gear, Household Products, Cleaning Products, Toys, Pets, Garden, Cosmetics. For a business to receive our Healthy Family Seal, they must abide by the following criteria:

For all products: Zero-tolerance for any chemicals or substances found in the following reports: National Toxicology Program’s Report on Carcinogens, California’s Proposition 65 list of known carcinogens, EU’s Globally Harmonized System hazard codes H340-362, anything considered carcinogenic by the EPA’s IRIS program. We do not tolerate petroleum-based ingredients.

No EDCs allowed

As parents, we want to make sure every product our children make contact with isn’t detrimental to their health and growth. That’s why we do not tolerate chemicals that are identified as endocrine disrupting chemicals (EDCs). It sounds scary enough to avoid, but what does endocrine disrupting mean? EDCs disrupt hormone signaling, which is in control of principal processes such as development and growth. From cancer to diabetes, the problems relating to endocrine disruption are severe. Below is a list of the top 32 EDCs you won’t find in any products with our Healthy Family Seal.

The top 32 Endocrine Disrupting Chemicals (EDCs) to leave behind

Further, products cannot contain any chemicals found in the California Proposition 65 list or the Safer Chemicals, Healthy Families “Hazardous 100+ Chemicals” list.

Packaging: polyvinyl chloride (PVC) should not be present in any packaging or products. We encourage the use of minimal, recyclable and compostable packaging.

Baby Products: Must be free of any heavy metals, BPA, phthalates, lead, bromine, PVC and phthalates, mercury, or cadium.

Food: Should be made of certified organic ingredients and not include any hormones, preservatives, or antibiotics. Non-GMO. List of forbidden food additive EDCs.

Personal care products: Cannot contain any plastic microbeads (listed as polyethylene and polypropylene in the ingredients). Must be made with at least 75% certified organic ingredients. List of forbidden EDCs for personal care products.

Fragrances: No synthetic fragrances.

Fabric/Textile: Use of organic latex that meets the Global Organic Latex Standard (GOLS). Cotton and wool must be certified organic and grown without GMOs, fertilizers, and synthetic pesticides. No flame retardants (list of potential EDCs found in flame retardants). No synthetic latex rubber. No harmful adhesives (glues). 95% of fibers must be certified organic. Products cannot be made with formaldehyde, toxic heavy metals, aromatic solvents, and GMOs.

Cleaning Products: Companies must disclose every ingredient using clear language. Ingredients must be organic and exhibit aquatic biodegradability. The cleaning product should not contain any ingredients that are reproductive toxins, carcinogens, or mutagens. Ingredients cannot be toxic to aquatic life. Products must be effective at cleaning. List of forbidden EDCs for household products.

We believe safe, eco-friendly products should be available and affordable to ALL families. That being said, we’re realistic and know organic and natural products are not quite ubiquitous in every part of the country. EMA encourages and recognizes companies that are trying to bridge the gap and bring healthier products to new markets. We’re willing and able to work with companies to create safe alternatives that encourage the industry as a whole to conform to earth and family friendly products.

EMA Healthy Family Seal Evolves with Science

As new environmental, nutritional, and medical studies are released, our criteria will change to ensure the safety of families and the environment.