Work with “The Big 5” studios to build an example for better business practices globally, through content development and physical production. Along with creative consulting on plotlines and character arcs, in 2003 EMA created the EMA Green Seal for productions (and events), authoring mandatory guidelines to massively reduce carbon footprints alongside the studio’s sustainability departments.
Mike Sullivan LAcarGUY Family Dealership – Partnering on a first-of-its-kind celebrity driven sales and marketing campaign around Toyota and Lexus hybrid fleets in the Southern California area, creating activations at several annual physical events, deep discounts and superior service to all EMA “customers”.
Whole Foods – Promoted organic food options as well as “no plastic or paper bags” by having a series of press opportunities with EMA celebrities “bagging groceries” at Whole Foods Markets in reusable bags.
EMA worked with BP Solar on two unique programs: A+ For Energy; the program awarded 2 million dollars in grants and scholarships to 300 of California’s educators for teaching energy education and conservation in the classroom; BP Solar Neighbors Program: A partnership with Edward Norton recruiting celebrities such as Danny DeVito, Rhea Perlman, Daryl Hannah, Salma Hayek, and Brad Pitt to purchase solar for their homes. For every celebrity home, BP Solar donated a system to a low-income family in Los Angeles.
New Pacific Realty – EMA worked with the luxury “green” real estate developer to educate about green building. EMA’s unique campaign included an A-List “Golden-Green Party” co-hosted by E! Entertainment at the 2007 Golden Globe Awards on the New Pacific property. EMA spoke alongside New Pacific Realty to city mayors and council members to help get proper regulations regarding “green building” in Beverly Hills. This campaign directly resulted in a project’s approval as the largest commercial platinum LEED certified real estate sale in the city of Beverly Hills.
Montage Hotels & Resorts – EMA celebrated the Montage Beverly Hills opening as the first Gold Certified LEED fine hotels and resorts in Beverly Hills. In March of 2017, EMA partnered with the Montage Beverly Hills for the first EMA IMPACT Summit; generating around one billion press impressions. Montage is also the first fine hotels and resorts in Beverly Hills to receive the EMA Green Seal for hospitality.
Southern California Edison (SCE) – EMA created the first of its kind US Green Communities Program with SCE: A community-based effort encouraging cities t adopt environmentally sound practices and turn “LEED” certified. Criteria include energy efficiency, waste management, water management, air quality and other issues guiding and celebrating each city’s accomplishments.
Kellogg Garden Products – In 2009 EMA, Kellogg, and the Los Angeles Unified School District (LAUSD) began an ongoing partnership to support organically grown gardens in urban schools across the city. EMA and Kellogg have built 28 gardens with celebrity ambassadors including, Nicole Richie, Rosario Dawson, Lance Bass, Amy Smart, Olivia Wilde and Ginnifer Goodwin.
Brita FilterForGood – EMA partnered with Brita FilterForGood for several brand building and celebrity role modeling campaigns that included: – Worked with the Sundance Institute to make its iconic film festival a “no water bottle” zone with Brita branded canteens and water stations throughout the town. – FilterForGood Film Project: A competition asking people across the country to share an environmental challenge facing their community, launched at the Sundance Film Festival. – Created a landmark partnership with “The Big Five” studios and industry leader Starwaggons to create hydration stations on productions to reduce over one hundred thousand water bottles a week per set.
Gardein – Embarked on an ambitous social media campaign to promote the benefits of a plant-based diet. Created content reinforcing connections with gardens and healthy eating, including our “GreenMySchool” program, which sends celebrities back to their hometowns to build gardens. These initiatives directly aided in raising the profile of the brand, which resulted in the subsequent acquisition of Gardein to a large parent corporation.
JUST Water – Collaborated during its launch and continue to promote the recycled paper water bottle start-up JUST Water. The brainchild of Jaden Smith, JUST Water has significantly reduced the carbon footprint of bottled water. EMA has created social awareness for JUST of over one billion media impressions and hundreds of millions of social views via our events, newsletter, and blog.