4 Ways to Use Social Media to Spread Green Messaging

4 Ways to Use Social Media to Spread Green Messaging

How to Use Social Media to Spread Green Messaging


Whether you’re a social media phenom like EMA Board Members Karrueche Tran and Joey Graceffa or just use it to stay in touch with friends and family, your social platforms can be a tool to encourage green living.

Let’s be honest, we all spend way too much time staring at our devices, too afraid we’ll miss something if we look away. Though we encourage people to put down their devices from time to time and get outside, we understand the power of social media and the influence it has on the way we live our lives.

You don’t have to be a celebrity or an influencer to spread environmental news, initiatives, and actions. Who knows, you could inspire a friend of family member to make a lifestyle change that shrinks their carbon footprint.

Below are four easy tips to help you utilize your social media to help the planet.

1. Be positive and offer solutions

With a politically contentious year in the books, people are tired of reading politically-charged rants that only offer complaints and no solutions. Now is the time that we take responsibility for the impact we have on the planet and offer solutions. If you share a disheartening story about the environment or wildlife, offer a way people can get involved to right the wrong.

2016 was one of the best years ever for renewable energy. Let’s build off that momentum and inform people that being green doesn’t always mean sacrificing our comfortable lifestyles; it means job creation, economic stimulation, and less pollution – be part of the green economy at our first annual EMA IMPACT Summit happening March 23 & 24, 2017.

We understand there is a lot of troubling news when it comes to the environment, but your posts will be more effective if you put an optimistic and hopeful spin on them.

2. Lead by example

Afraid of coming off as preachy or divisive? Walk the walk instead of talking the talk. Share pictures and videos of you living a green lifestyle and let people make their own judgments. For example, snap a picture of you at the grocery store with your new reusable bags and tag the local company that makes the bags in the picture. The post itself can be about what you’re cooking for dinner that night, but people will take notice of your eco-friendly action.

Another way to lead by example is to volunteer! Get your hands dirty at a beach cleanup day or plant trees with a local conservation group. Share pictures and videos from the event with a link to how people can sign up for future volunteer opportunities.

3. Do your homework

We’re living in an age of overwhelming information. Unfortunately, some stories take off out of context or with misleading information. For example, late last year a story about the bleaching of our planet’s coral reefs went viral. The story explained that important marine ecosystems around the world are dying, but the headline made it sound like they were all dead and there wasn’t anything we could do about it. This upset scientists, since they were hoping the report inspired people to take action, instead of just feeling hopeless.

The better researched you are on a subject the more helpful you can be if someone asks questions or wants additional information.

4. Get outside!

As mentioned in the opening paragraph, we encourage everyone to take a break from social media and get outdoors. That being said, we’ll let you cheat to get a picture of the hike you are taking or to tag your location at a National or State Park. Sharing breathtaking images of our planet reminds people of why we must conserve and protect the environment.

Don’t have the time to research and create your own green posts? Follow EMA on Facebook, Twitter, and Instagram and share our content!

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